Brand Identity
Custom Logo
Custom Type
Business Cards
At Oaktail Woodworks core, they believe in the artistry of woodworking and the inherent beauty of locally sourced materials. Their commitment to quality craftsmanship is not just a business practice, but a deeply ingrained value that guides every aspect of their work. From the selection of each piece of wood to the meticulous crafting process, Oaktail prioritizes precision and attention to detail to ensure that each project they create is not just a piece of furniture, but a testament and dedication to excellence.
This logo embodies Oaktails commitment to craftsmanship and celebrates the natural elegance of woodworking. Through this branding, we conveyed the essence of their values: authenticity, sustainability, and timeless design. This logo features clean lines and minimalist aesthetics to reflect a modern approach. By showcasing the beauty of locally sourced wood and highlighting the skillful craftsmanship behind each piece, this branding serves as a visual representation of Oaktails dedication to creating high-quality, custom furniture that enriches the spaces it inhabits.
Go check out their work at www.oaktail.ca
Let me explain a few things that are going on. Maybe you’ve already noticed them.
The main icon was built by taking the O and T from OakTail. I combined the letterforms to create a monogram icon. When combined in this way, they create a table. The top of the T forms the tabletop, and the O and bottom of the T form the base.
The font gives a handcrafted feel, yet still modern and professional. Finally, hidden within the K, a bowtie inlay to bring it all back to modern craftsmanship.