Brand Identity
Custom Logo
Custom Type
Package Design
Storefront Signage
Jittery Goat is a locally owned coffee roasting shop in Vancouver, British Columbia. The name came from an old tale that goes like this.
In the 9th century a goat herder named Kaldi from Kaffa noticed that when his goats were nibbling on the bright red berries of a certain bush, they became very energetic, Kaldi then chewed on the fruit himself. His exhilaration prompted him to bring the berries to the nearest place of worship in the village. After a brief explanation, the head monk deemed the berries to be the "Devil’s work", and abruptly threw the berries into a nearby fire. Soon thereafter, a sensual and powerful aroma filled the room that could not be overlooked. The head monk, who had thrown them in the fire in the first place, ordered the embers be pulled from the fire and for hot water to be poured over them to preserve the smell. Upon drinking the mixture, they experienced the peaceful, warming, and calming sensation it gave them. The after-effects were just as powerful, as they were able to stay alert and discuss important matters for longer periods of time. The monk then shared his discovery with the other monks at the monastery, and knowledge of the energizing berries began to spread.
Jittery Goat. From the original discovery of coffee in Ethiopia, to your cup in downtown Vancouver.
