Case Study:

Grunthal Soccer Club

Project Scope

Brand Identity
Custom Font
Uniform Design

Grunthal Soccer Club was established in 2012. Originally, it was the most cliche logo you've ever seen. I'm sure you can imagine it, typical soccer crest, with a poorly drawn ball in the middle surrounded by the town name SC.

We wanted to modernize the club by simplifying the crest, font and jerseys. Make it feel like it has its own identity. The crest is created from a single line; a call back to our farming community. It symbolizes rows of harvested crops on a field, but if you look closely, and try to not get lost in the mesmerizing shapes, you'll find a GSC. Grunthal Soccer Club.

The font, which you'll see below, mimics these shapes and brings the entire jersey together. Front and back, a single identity.